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You can launch and still make it to dinner.
OFFER THEMING + LAUNCH DESIGNS FOR YOUR NEXT CAMPAIGN
Launching doesn't have to mean cramming, skipped meals, and losing yourself in the details.
I help solo service pros create their best launch ever with a strong themed offer and a done-for-you launch kit that makes launching smooth, confident, and honestly? Kind of enjoyable.
Guest list pre-sale ends in: February 8, 2026 - 6 SPOTS LEFT
Your signature offer deserves better than
"taste’s fine"
You're tired. And you deserve better than that.
It deserves to be what people think about three days later.
It deserves to stand out in a crowded feed.
It deserves to launch in a way that actually reflects how good it is.
But here's the thing… when you're running solo, you're exhausted. You're stretched thin. You're doing the work, running the business, and trying to figure out Canva on your own time.
And somewhere in the middle of launch prep, you hit a wall. You're wondering: "Will people actually get this? Will they see the value? Or will they just scroll past like it's just another offer?"
Right Now, it looks a lot like…
Your future launches could look like…
You're doing everything yourself—and it shows.
You're sacrificing everything for this launch
You feel lost when you try to position your offer
You're worried this launch won't land.
Excited and prepared—not scrambling at the last minute
Effortless launch and you still make it to dinner
You're confident when you talk about your offer
Your audience actually craves what you're serving
The ones people remember aren't
necessarily the "best" offers
Here's the truth about offers that actually land:
They're the ones that tell a story.
The ones people
remember aren't
necessarily the
"best" offers
They're the ones with a clear visual identity.
They're the ones where everything, the colors, the fonts, the logo, the vibe, all says the same thing.
Your signature offer, prepped and
plated with a cohesive theme, strong
visual signals, and launch-ready assets
that make your offer impossible to miss.
Your signature offer,
prepped and plated
with a cohesive
theme, strong visual
signals, and launch
ready assets that
make your offer
impossible to miss.
Everything you need to serve it up, no skipped lunches required.
That's a theme.
A theme isn't fluff or extra. It's the difference between an offer people scroll past and an offer people actually want. It's what makes your offer yours instead of looking like it could be anyone's.
When your offer has a strong theme, you're not competing on price or features.
You're competing on memorability.
On how good it feels.
Everything included in your launch kit:
The recipe for
A custom theme built for your offer (not a generic template)
your next launch
THE LAUNCH BOX
Logo variations for your offer that actually work across all your platforms
Branded illustrations or icons that tell your offer's story
30+ fully editable Canva templates (Instagram slides, email headers, banners, reel covers, story graphics)
A curated color palette designed specifically for your offer
Sales page mockups so you can see it all come together
Video training on how to actually use everything
Everything organized in a Notion kit, one place, ready to launch
INVESTMENT
Choose your plate:
$1,500
Everything you need to launch strong and unforgettable
Starters
$1,750
Everything in Starters, plus a custom sales page that converts
Think of it like starting with appetizers and building up to the full meal all the pieces you need to serve it up.
3-Course Meal
Platforms we use:
30% OFF when you book during the guestlist pre-sale.
$1050
$2,500
30% OFF when you book during the guestlist pre-sale.
Guest list pre-sales is open until Feb 8 - 6 spots left
Join the guest list for 30% off investment
Love notessss
How it's prepped & served:
STEP 1:
PICK A THEME
We start with my SERVE Framework to create or enhance the theme for your offer. Once you’ve answered the worksheet, we’ll move on to a conversation where I will show you visually the themes you have in mind or themes that I suggest prior to your worksheet.
I want to understand your offer deeply, what problem it solves, who it's for, what makes it different from everything else out there.
Your offer's brand assets and templates arrive as one complete, organized package in Notion. Everything is labeled. Everything is ready to use. All you have to do is open, customize with your contents, and serve.
No more guessing. No more scrambling. Just a smooth, polished launch that actually reflects your offer's full flavor. I also include video training so you know exactly how to use everything… key practices, how to customize templates, where to use your logo. You're not left wondering.
STEP 3:
LAUNCH IS READY
STEP 2:
TIME TO COOK
Once you've chosen your theme, the real design magic happens. I design your offer’s complete visual identity, your logo, all the design elements, your templates, and your sales page if you want The 3 Course Meal.
You'll get to see it all come together. And if something doesn't feel right or you want to tweak it? That's what the 2 rounds of revision are for. We keep working until it actually feels like your offer.
Our process
How it's prepped & served:
STEP 1:
PICK A THEME
We start with my SERVE Framework to create or enhance the theme for your offer. Once you’ve answered the worksheet, we’ll move on to a conversation where I will show you visually the themes you have in mind or themes that I suggest prior to your worksheet.
I want to understand your offer deeply, what problem it solves, who it's for, what makes it different from everything else out there.
STEP 2:
TIME TO COOK
Once you've chosen your theme, the real design magic happens. I design your offer’s complete visual identity, your logo, all the design elements, your templates, and your sales page if you want The 3 Course Meal.
You'll get to see it all come together. And if something doesn't feel right or you want to tweak it? That's what the 2 rounds of revision are for. We keep working until it actually feels like your offer.
STEP 3:
LAUNCH IS READY
Your offer's brand assets and templates arrive as one complete, organized package in Notion. Everything is labeled. Everything is ready to use. All you have to do is open, customize with your contents, and serve.
No more guessing. No more scrambling. Just a smooth, polished launch that actually reflects your offer's full flavor. I also include video training so you know exactly how to use everything… key practices, how to customize templates, where to use your logo. You're not left wondering.
How to make your offer memorable
Quick, actionable tips on building an offer that sticks with people long after they discover it. The psychology behind why themes work. How to talk about your offer so it lands. Real strategies, not fluff.
Recipe Card
How to use your offer's branding
Customized training so you know exactly how to use your new visual identity across every platform. How to keep consistency. Where your logo goes. What colors to use where. How to make your templates your own without breaking the design. No guessing, no wondering. Just clear direction so your launch feels cohesive everywhere.
Recipe Card
Video trainings
Bonus:
Think of these trainings as your personal cooking lesson. I'm walking you through everything step by step so you can take what we've built and make it shine.
Recent website projectssss
Swipe to see what my cooking style is.
website projects
Recent themed project
Swipe to see what my cooking style is.
themed projects
Theme: The Season of Signature
Before Launch is Served, this client’s offer felt heavy to hold while juggling client work and business decisions. By giving the offer a clear theme, everything came together as one cohesive story — removing mental load and making it easier to show up with clarity and confidence.
Brand DNA
Hi, Lou here 👋 Brand & Website Designer, big believer that family always comes first, and someone who's genuinely passionate about helping people launch offers they're proud of.
here's my story:
I started freelancing back in 2017 as a designer. I was good at it, but I was also exhausted. Burning out. Doing everything myself. I watched other designers, other service pros… they were all in the same boat. Talented, but stretched sooo thin.
(Who's Cookin' Up Your Offer)
Meet Lou
Then I started noticing something interesting.
So many talented people are building incredible offers, but they're launching them without any visual strategy. They're competing on price and features instead of on memorability and feeling. And I thought… I can help with this.
I created Launch is Served because I watched too many talented people lose themselves in the details of their own launch. And I knew there was a better way.
The point isn't to make something pretty. The point is to help you launch confidently, sell your offer, and still show up for the people who matter most to you.
The service pros who stood out, the ones people actually talked about, they had something different. Their offers weren't necessarily better than anyone else's. But they looked better. They felt better. They had a theme. A cohesive visual story that made them memorable.
I realized: this is the missing piece.
"Why does my offer even need a theme?"
"I don't even know what I want it to look like."
"I can't justify spending this on launch visuals."
"My old graphics were fine."
You might be thinking…
"Do I really need something like this?"
Let's talk about it.
Before You Talk Yourself Out of It…
"Why does my offer even need a theme?"
Because when you have a theme, your offer isn't just another offer in someone's feed. It's *memorable*. It's the difference between someone scrolling past and someone stopping to read more. It's the difference between someone thinking "oh cool" and someone thinking "I need this."
Think about the brands you love. Apple. Canva. They're not successful because they have the best product (though they're good). They're successful because they have a clear visual story. A theme. Everything looks intentional. Everything matches. You know an Apple product when you see it.
Your offer deserves that same treatment.
"I don't even know what I want it to look like."
Perfect. You don't have to. That's literally my job. You bring the offer, the thing you've already figured out, and I'll help you brainstorm the visual story around it.
And if you want to explore on your own beforehand? I've got a free GPT tool that walks you through it. No pressure.
"I can't justify spending this on launch visuals."
Here's what I hear a lot: "My last launch did okay without all this design stuff."
Sure. It probably did. But "okay" and "incredible" are very different things. And if you're going to launch an offer, why not make it unforgettable?
You're not investing in cute graphics. You're investing in clarity (so people actually understand your offer), confidence (so you can sell without apologizing), and your time back (so you're not editing at 1am).
That's worth it.
"My old graphics were fine."
Sure. But "fine" doesn't make people crave what you're serving. Fine doesn't make someone remember your offer three days later. Fine doesn't make your offer stand out.
And you're not here for "tastes fine." You're here to make your offer unforgettable. You're here to launch in a way that matches how good you actually are.
Everything you need to know before we cook your launch together.
let's get your questions answered
